About Jay 

Like many of us in the Green Industry, I stumbled into it between semesters at college. During college, I also worked on a palm tree farm in Central Florida. 

After graduating, I took a few years to teach at a school for at-risk students. I worked my way back by selling Lawn Care door-to-door for a large national company. (I know what you're thinking - not that one.) I spent a year getting an education in how marketing and advertising work by doing B2B media sales before returning to Lawn Care sales. I worked door-to-door sales for six years in total, and developed a reputation as one of the most consistent performers in my market. I learned the nuances of both door-to-door and inside sales during this time, working inside sales campaigns for lawn care, soil amendments, grub control, aeration and overseeding, and perimeter pest control. 

After leaving the national company, I worked for a local full-service landscaper in Lancaster, Pennsylvania. They were just getting their feet wet with the idea of inside sales, and I was their first successful hire. I had to develop their Inside Sales processes from scratch. I started in July, and by late September they had to pull me off the phones and put me in the field; we'd oversold our ability to produce the work. I also began my consulting work at this time, consulting with a business that now runs a national franchise model on establishing their processes for selling Lawn Care services. 

At this business, I eventually grew into the responsibility of running a team of salespeople and admins, as well as overseeing all the marketing functions for the business. We grew by more than 30% during my time there and opened a new location in a neighboring market. The year I left, the business billed well into the 8-figure range. 

I had another short break away from the Green Industry, this time with a digital marketing agency. It taught me a ton about how the internet works.

I then returned to work for an industry-specific CRM. They approached me because they didn't have anyone on their team who had actual industry experience. During that time I wrote blogs, published best-practices for Sales, Marketing, Change Management, Recruiting & Retention, and Reporting for Green Industry businesses. I also spoke at conferences, was published in several industry magazines, and hosted over 100 episodes of a podcast where I interviewed the best experts our industry has to offer.

It was during this time that I really learned about the great keys to employee recruiting and retention for our industry (collating my personal experiences and countless interviews with Green Industry business owners). I also learned a LOT about change management by discovering which owners and managers had set their teams up for a successful onboarding of the new software, and which hadn't. 

After another stint away (this time conducting missionary work overseas for two years), I landed at a large landscape company as the Director of Sales. During my brief tenure there, the company hit an important milestone; they had their two best months (in terms of billing) in the company's eighteen year history. 

Now, I'm here to put all this experience to work to help you win more often, sell more work, and create more peace of mind about lead flow and closing. My consulting services are very collaborative. I work with you to help you tailor solutions for your business rather than applying a cookie-cutter framework. Your business is unique, and it deserves unique, tailored solutions. 

 

Schedule a time today to talk, and let's get to work - together.